If you are looking for an SEO checklist. We have put together an SEO checklist that will help you to increase your website‘s organic traffic and rank on Google, to help you drive SEO success in 2022!
What is SEO best practices?
SEO stands for “search engine optimization”. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to gain attention and attract prospective customers to your business.
This is the fundamental setup of any business’s website. If you serious about having your website rank well on Google, you will need to get this right from the start.
Think of your website is a conversion tool for your prospective customers to engage you online. There’s no point of having a website if your customers cannot find your website on search engines such as Google.
How it works
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index.
It analyse pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
In simple terms, the better your website is optimised, the higher ranking of your website will display on search engines.
The SEO checklist
We’ve broken this checklist down into sections that cover the main focus areas of SEO; the basics, keyword research, technical SEO, on-page SEO, and content and off-page factors.
There’s a good chance that your site already covers some of these points. If you are not sure, simply contact us for a free site audit analysis.
- Setup Google Search Console and Bing Webmaster Tools
- Install SEO Plugins
- Setup sitemap
- Create Robot.txt file
- Setup Google Analytics
- Website indexing
- Compress page size such as images and scripts
- Use Lazy Load media files
- Preload external files
- Web Fonts Optimization
- Use SSL and setup https redirects
- Optimise page speed
- Host website on good performance servers
- Use SEO friendly URL structure
- Fix and redirect any broken links
- Avoid duplicate content
- Find and fix crawl errors
- Check canonical tags
- Correctly use of title tags
- Keywords targeted title and meta description
- User friendly design, layout and usability
- Readable content with keywords targeting strategy
- Include image Alt tags
- Implement Backlink strategies
- Keeping website plugins up to date
- Setup Google My Business
Traffic from Google’s organic free listings is THE highest-quality, highest-converting and most profitable traffic that exists online.
Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.
Free consultation
If you’re looking for the cheapest, simplest and easiest way to rank your website on Google and other search engines.
Or simply wish to check how your existing website is performing.
We offer free consultation and can provide you with an analysis of your existing website’s SEO status. Contact us on (02) 8287 1290 or send us an enquiry to book in a free consultation and see how we can improve your website online presence.